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MasterPlanDevelopment
  • Port of Gulfport Master Plan Update
  • Martin Associates completed a market analysis for the Mississippi State Port Authority  of the Port of Gulfport’s historic, current and projected market activity, including the identification of potential new markets.  Latin American is the primary market for the Port, particularly Central America. The market analysis included an assessment of all U.S. Gulf Coast and Florida Atlantic Coast ports participating in this market. Martin Associates analyzed the Gulf Coast and Gulfport container markets and the specific niche markets in which the Port of Gulfport competes.
  • Market Feasibility of a new Container Terminal at Quonset Point, RI
  • Martin Associates completed a comprehensive analysis for the Governor of Rhode Island of the market potential for the development of a greenfield container terminal on the North Atlantic. Since the focus was on a new state-of-the-art container terminal with no rail infrastructure, it was necessary to develop a very detailed and rigorous market assessment and formulate the type of intermodal rail facilities required to render a new port competitive in the identified market hinterland. The market analysis was trade route specific and included interviews with more than 200 importers and exporters in the new terminal’s identified potential market. In addition, Martin Associates performed detailed competitive analysis of current port facilities serving the same hinterland and other planned container facility expansions in the North Atlantic. Since no rail service currently exists at Quonest Point, it was necessary to conduct interviews with the railroads serving the market area and competing ports. Martin Associates also developed scenarios as to likely service levels and rates that could be offered via a new container terminal at Quonest Point.
  • Strategic Market Study for the Port of Oakland
  • Martin Associates completed a comprehensive market analysis and marketing plan for the Port of Oakland. The study identified the Port’s key containerized cargo market opportunities and documented potential market opportunities. The Port has started implementing Martin Associates preliminary recommendations.
  • Port of Seattle Strategic Plan
  • Martin Associates conducted the marine cargo portion of the Harbor Development Strategy for the Port of Seattle. The study entails the detailed analysis of the Pacific Northwest container and breakbulk markets, the competitive position of the Port of Seattle within the Pacific Northwest and to the Ports of Los Angeles and Long Beach and the Port of Oakland.  Martin Associates interviewed the major trans-pacific carriers, importers and exporters using the west coast ports, and developed detailed container forecasts for the west coast, PWN and the Bay area. In addition, Martin Associates identified factors affecting market share, and developed strategies to guide the Port of Seattle’s future developments. Martin Associates is also developing strategies for the container, breakbulk, cruise and marina line of businesses.
  • Market Analysis for the Port of Jacksonville
  • Martin Associates conducted a detailed market study for the development of Dames Point. The study involved an assessment of the Port of Jacksonville’s market reach into the Mid American region, and the ability to serve markets presently served by New Orleans and Mobile. Martin Associates identified specific market opportunities which served as the basis for the future development by the Port of Jacksonville of Dames Point.
  • Long Term Manpower Requirements for the San Pedro Ports
  • Martin Associates developed baseline terminal capacity and productivity measures for the Pacific Maritime Association for each container terminal in the Los Angeles and Long Beach Port Area. In addition, we developed long term forecasts of box traffic at each terminal. We used these forecasts to project how the mix of wheeled versus grounded operations will change over time to increase the per acre box throughput at each terminal as land becomes more scarce. The Pacific Maritime Association is the results of the analysis to assess future labor requirements at the Los Angeles/Long Beach terminals, and to hold a key impact into future labor negotiations with the ILWU.
  • Master Plan for the Port of Baltimore
  • Martin Associates, along with a joint venture engineering team, developed Maryland Port Administration’s long-term comprehensive plan. The master plan includes a detailed market analysis focusing on containerized cargo, steel, automobiles, project cargo, forest products, frozen meat and agricultural machinery exports. Key market areas for containerized cargo include the South American and Central American Trade Lanes.
  • We then developed the required facilities investments necessary to capture the market opportunities, along with detailed terminal layout scenarios.  Martin Associates also developed the financial feasibility, the economic impact of each facility investment and a schedule of investments and capital projects. We addressed key operational issues including single line rail access, high terminal labor costs and limited covered storage at the outset of the study .
  • Port Everglades Master Plan
  • Martin Associates, along with our subcontractor Moffatt & Nichol, developed the ten year Port of Everglades Master Plan for the Port Everglades Authority. The study provides a detailed analysis of current Port operations, including cargo and cruise activity, Foreign Trade Zone activity, the development of baseline economic impact models of both cargo and cruise operations, and the development of a baseline financial model.  We compared and prepared market projections of both cargo cruise activity with the existing facilities, land and port equipment to determine future facilities, land, and equipment needs. Key recommendations included major land acquisition to position the Port for future growth in cargo activity, cruise activity and trade with Cuba, berth expansion and new facilities development and crane acquisition.
  • Martin Associates evaluated each facility and capital project in terms of economic impact and financial performance, and developed a phased investment schedule. Moffatt & Nichol Engineers developed five and ten year Port layouts.
  • Diamond State Port Corporation Strategic Plan/Public Private Partnership Plan
  • Martin Associates conducted a strategic study of the Diamond State Port Corp. port facilities.  A key focus of the study was an assessment of converting the Port from an operating port to a landlord port.  A financial analysis was developed for each line of business under the current operating structure and under a landlord operation.  The total enterprise of the Port was developed to assist the Port in seeking a private investor to lease current port operated terminals.
  • Estimate of Value of Seagirt Marine Terminal
  • Martin Associates conducted a detailed potential market analysis of the Seagirt Container Terminal at the Port of Baltimore, which was then used to develop the enterprise value of the terminal to be used in the development of a concession/long term lease.  The Seagirt Terminal is currently operated by the Maryland Port Administration.
  • Port of Lake Charles Strategic Plan
  • Martin Associates developed the strategic plan for the Port of Lake Charles.  A key part of the study was a detailed analysis of each of the Port’s lines of business, including a financial analysis.  Recommendations were made to discontinue operating specific lines of business and develop a private-landlord operation of specific lines of business that the Port could no longer operate profitably.
  • Strategic Business Plan for the Port of Jacksonville
  • Martin Associates was retained to conduct a market and business analysis of the Port’s three marine terminal facilities – Talleyrand Marine Terminal, Blount Island Marine Terminal and Dames Point Marine Terminal.  The market analysis focused on potential container opportunities in the South American and Caribbean trades as well as a detailed analysis of the potential to attract Asian container business. MOL/TraPac is now developing the Dames Point Terminal. The Port’s competitive position in other key lines of business such as autos and breakbulk cargoes were also analyzed.  The study identified specific cargo and development opportunities for the available 140-acre Dames Point Terminal.  In addition, the study examined the feasibility of the development of a cruise terminal at various sites.  Detailed market forecasts were developed for tenants at Blount Island in order to examine the economic benefits of cruise terminal versus cargo operations at Blount Island.
  • Port of Palm Beach Inland Logistics Center Market Analysis
  • Martin Associates was retained as a Sub-consultant by the Florida Department of Transportation and the Port of Palm Beach to assess the potential markets of an Inland Port/Inland Logistics Center within the Port’s immediate hinterland.  A detailed assessment of the Port of Palm Beach’s current cargo base including containers, breakbulk steel and lumber, petroleum and dry bulks was completed.  The analysis evaluated the potential growth at the Port of Palm Beach as well as the potential for cargo opportunities from other Florida ports such as Port Everglades, Port of Miami and Jaxport.  The analysis identified the growth in base cargoes as well as the potential market demand and distribution center (DC) space needed in South Florida through 2025. The analysis also illustrated a detailed assessment of specific consumption market penetration within Florida.  This analysis focused on identifying the asking lease rates needed to compete with other distribution center (DC) development in Central Florida and Northern Florida.  A detailed model of inland transportation costs from port of entry to DC to consumption markets was completed.  The analysis also included an economic impact assessment of future development of such a facility.
  • Bond Justification for the Jacksonville Port Authority
  • As a follow-up on the strategic market plan Martin Associates developed for JAXPORT, Martin Associates prepared the economic and financial justification for the bond issuance to support the development of Dames Point by MOL/TraPac.
  • Port Everglades Master Plan
  • As part of this study, Martin Associates developed the cargo market projections for the port to be used in the development of a market-driven detailed facilities plan.  Martin Associates interviewed each container operator, and then developed mid-term forecasts.  Martin Associates also developed port wide cargo and port wide cruise economic impact models that were used to assess and rank the alternative development scenarios.
  • Port of Miami Master Plan
  • As part of this study Martin Associates is conducting a detailed market feasibility study and assessing the impacts of distribution center locations in Dade County.  Also included in the analysis is a competitive ports analysis and an intermodal assessment of the Port of Miami, in particular after the expansion of the Panama Canal in 2014.
  • Port of Tampa Master Plan
  • As part of a larger team, Martin Associates conducted the economic impact of cargo, cruise, shipyard, commercial real estate economic impact models which can be used to rank alternative development scenarios.
  • Port of Baltimore Strategic Plan
  • Martin Associates is directing this market driven facilities plan. Critical in the analysis is to determine whether the Port is considering a long term lease with an ocean carrier/terminal operator, or to continue operating the Port as a landlord port.  Each line of business in which the Port operates is analyzed with respect to financial contribution, as well as economic impact. As part of the study, interviews were conducted with the key terminal operators and steamship lines to determine future growth plans for Baltimore. Martin Associates developed the cargo economic impact models which are used to rank the alternative development plan scenarios.  Market analysis included containers, autos, forest products and Ro-Ro cargo.
  • Port of San Diego Strategic Master Plan
  • Martin Associates conducted the market analysis and economic impact analysis portions of the Port of San Diego strategic plan.  This study involved the analysis of current markets handled by the Port at both marine terminals at San Diego – National City Marine Terminal and Tenth Avenue Marine Terminal, as well as the analysis of potential opportunities. Current markets analyzed include automobiles, containerized bananas, cement, breakbulk fruit operations, and project cargo. New potential markets include additional project cargo such as windmills, steel, and breakbulk fruit operations.  Also key in the analysis was the assessment of alternative non-maritime uses of portions of National City Marine Terminal, and the opportunity cost of losing 60 acres of maritime terminal space.
  • Review of Tariff Structure for the Port System of Hawaii
  • Martin Associates reviewed the tariff structure for the Hawaii Department of Transportation, Harbors Division.  The purpose of this study was to review the revenue and costs associated with each port within the Hawaii state-wide port system, and within each port to review the revenues and costs associated with the key users of the terminals within each port.  The majority of the revenue received by Harbors Division from the state-wide port operations is from wharfage charges.  No formal lease structures exist in the Hawaiian Port System, and the level of revenue generated under the existing tariff structure has been insufficient to cover operating and capital costs.  Furthermore, the current pricing structure in Hawaii cannot generate the revenue needed to cover the future capital projects.  Martin Associates evaluated the possibility of developing lease structures for several of the key Port users – Matson Navigation, Horizon Lines, Young Brothers, and NCL.  Finally, we evaluated the potential impact on the Hawaiian economy that would result with a change in the rate structure for the state-wide Port system.
  • Financial Feasibility of the Funding Specific Port Development Projects in the Hawaiian Port System
  • Martin Associates completed an analysis of the revenue streams associated with project financing for the Hawaii Harbors Users Group.  This study addressed alternative financing mechanisms for a set of new capital port projects for the Hawaiian statewide port system, including a review of lease structures in place at West Coast Ports.  This study also included a review of the Commercial Harbors Tariff and compared several port charges (wharfage, dockage, storage rental) with those in place at West Coast mainland and Alaska ports.  The tariff review included cargo as well as passenger traffic. A key finding of the study was that the current port charges in the Commercial Harbors and Tariff are less than those published in the tariffs of West Coast Ports (Los Angeles, Long Beach, Oakland, Seattle, Tacoma, Portland and Anchorage).  Furthermore, the study found that under the current Commercial Harbors and Tariff, revenue streams necessary to fund specific projects throughout the statewide commercial port system could not be generated.  The report recommended that Harbors review the revision of its pricing structure and evaluate the use of terminal leases to generate sufficient revenue to cover operating costs and future capital costs associated with specific ports throughout the statewide system.
  • Financial Feasibility of the Development of the Kapalama Container Terminal
  • Martin Associates developed a revenue model and lease structure for the proposed Kapalama Terminal in Honolulu. In developing the hypothetical lease structures both for the operator(s) of Sand Island and the potential operator(s) of Kapalama, it was critical that the resulting lease structures yielded a revenue stream (after covering the debt service for Kapalama) that, at the minimum, is equal to the revenue to Harbors that would be generated under the existing tariff structure applied to the cargo throughput that would be realized at the existing Sand Island Terminal in the absence of the development of Kapalama.   Furthermore, a key consideration was the development of a lease structure for the Kapalama project that would not put the terminal operator at a competitive disadvantage to other container terminal operators/ocean carriers currently operating in Honolulu. As part of the Kapalama project, Martin Associates developed an economic impact model of the Kapalama Terminal.
  • Development of a Revenue Model and Analysis of Lease Structures for the Philadelphia Regional Port Authority
  • Martin Associates completed a study for the Philadelphia Regional Port Authority (PRPA) to develop a Facility Enhancement and Revenue Model. This analysis required a thorough understanding of the capital and operating cost structure of each of the PRPA’s terminals, and furthermore a detailed assessment of each tenant assigned to the marine terminals.  Each lease was reviewed, and recommendations were made as to how to increase revenue to cover both operating and capital costs.  The impact of the recommended revenue actions on the competitive position of the Port were then analyzed with respect to leases at competing ports.
  • Competitive Market Study for the Port of Philadelphia
  • Martin Associates completed a competitive logistics cost analysis of the Port of Philadelphia’s ability to serve key distribution centers located throughout Pennsylvania, New Jersey, Maryland and Ohio.  Included in the analysis was the development of competitive terminal costs, vessel transit time and delay cost analysis at New York terminals versus vessel turn times and container terminal retrieval times at planned terminals in Philadelphia. The locations of key distribution centers were identified by Martin Associates using a combination of Piers data as well as directories of distribution centers for retail, groceries, home improvement outlets, etc.  Total logistics costs from Philadelphia and New York to each of the distribution centers were then computed to identify the competitive reach of the Port of Philadelphia.  This study is being used to market to ocean carriers as well as distribution center developers.
  • Development of a Market Based Facilities Master Plan for the Port of Philadelphia
  • For the Commonwealth of Pennsylvania and the Philadelphia Regional Port Authority, Martin Associates conducted a facilities planning study.  The study consisted of a detailed market assessment of the potential maritime cargo market for the Delaware River Region, a competitive ports study of North Atlantic Ports, and a detailed facilities assessment of the piers and terminals along the Delaware River, as well as at competing ports in the North Atlantic Region.  The study provided a plan for facilities development along the Delaware River, which was driven by the detailed market analyses.  A key element in the plan is its flexibility to respond to changing markets, particularly the fruit import trade and the forest products import market.

    Key markets analyzed included the fruit import market and possible domestic uses for the temperature controlled facilities in off-season, the frozen beef import and export market, and the Central American and Australian and New Zealand fruit markets.

    Detailed studies of the cocoa bean market and import pulp and newsprint market were also conducted as part of this study.

    Cost estimates for each recommended facility investment were prepared, along with an estimate of the economic impact associated with each investment.

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