- Port of Gulfport Master Plan Update
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- Martin Associates completed a market analysis for
the Mississippi State Port Authority of
the Port of Gulfport’s historic, current and projected
market activity, including the identification of
potential new markets. Latin American is the primary
market for the Port, particularly Central America. The
market analysis included an assessment of all U.S.
Gulf Coast and Florida Atlantic Coast ports
participating in this market. Martin Associates
analyzed the Gulf Coast and Gulfport container markets
and the specific niche markets in which the Port of
Gulfport competes.
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- Market Feasibility of a new Container
Terminal at Quonset Point, RI
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- Martin Associates completed a comprehensive
analysis for the Governor of Rhode Island of the
market potential for the development of a greenfield
container terminal on the North Atlantic. Since the
focus was on a new state-of-the-art container terminal
with no rail infrastructure, it was necessary to
develop a very detailed and rigorous market assessment
and formulate the type of intermodal rail facilities
required to render a new port competitive in the
identified market hinterland. The market analysis was
trade route specific and included interviews with more
than 200 importers and exporters in the new terminal’s
identified potential market. In addition, Martin
Associates performed detailed competitive analysis of
current port facilities serving the same hinterland
and other planned container facility expansions in the
North Atlantic. Since no rail service currently exists
at Quonest Point, it was necessary to conduct
interviews with the railroads serving the market area
and competing ports. Martin Associates also developed
scenarios as to likely service levels and rates that
could be offered via a new container terminal at
Quonest Point.
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- Strategic Market Study for the Port of
Oakland
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Martin Associates completed a comprehensive market
analysis and marketing plan for the Port of
Oakland. The study identified the Port’s key
containerized cargo market opportunities and
documented potential market opportunities. The Port
has started implementing Martin Associates preliminary
recommendations.
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- Port of Seattle Strategic Plan
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- Martin Associates conducted the marine cargo
portion of the Harbor Development Strategy for the
Port of Seattle. The study entails the detailed
analysis of the Pacific Northwest container and
breakbulk markets, the competitive position of the
Port of Seattle within the Pacific Northwest and to
the Ports of Los Angeles and Long Beach and the Port
of Oakland. Martin Associates interviewed the major
trans-pacific carriers, importers and exporters using
the west coast ports, and developed detailed container
forecasts for the west coast, PWN and the Bay area. In
addition, Martin Associates identified factors
affecting market share, and developed strategies to
guide the Port of Seattle’s future developments.
Martin Associates is also developing strategies for
the container, breakbulk, cruise and marina line of
businesses.
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- Market Analysis for the Port of Jacksonville
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- Martin Associates conducted a detailed market
study for the development of Dames Point. The study
involved an assessment of the Port of Jacksonville’s
market reach into the Mid American region, and the
ability to serve markets presently served by New
Orleans and Mobile. Martin Associates identified
specific market opportunities which served as the
basis for the future development by the Port of
Jacksonville of Dames Point.
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- Long Term Manpower Requirements for the San
Pedro Ports
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- Martin Associates developed baseline terminal
capacity and productivity measures for the Pacific
Maritime Association for each container terminal in
the Los Angeles and Long Beach Port Area. In addition,
we developed long term forecasts of box traffic at
each terminal. We used these forecasts to project how
the mix of wheeled versus grounded operations will
change over time to increase the per acre box
throughput at each terminal as land becomes more
scarce. The Pacific Maritime Association is the
results of the analysis to assess future labor
requirements at the Los Angeles/Long Beach terminals,
and to hold a key impact into future labor
negotiations with the ILWU.
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- Master Plan for the Port of Baltimore
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- Martin Associates, along with a joint venture
engineering team, developed Maryland Port
Administration’s long-term comprehensive plan. The
master plan includes a detailed market analysis
focusing on containerized cargo, steel, automobiles,
project cargo, forest products, frozen meat and
agricultural machinery exports. Key market areas for
containerized cargo include the South American and
Central American Trade Lanes.
- We then developed the required facilities
investments necessary to capture the market
opportunities, along with detailed terminal layout
scenarios. Martin Associates also developed the
financial feasibility, the economic impact of each
facility investment and a schedule of investments and
capital projects. We addressed key operational issues
including single line rail access, high terminal labor
costs and limited covered storage at the outset of the
study .
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- Port Everglades Master Plan
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- Martin Associates, along with our subcontractor
Moffatt & Nichol, developed the ten year Port of
Everglades Master Plan for the Port Everglades
Authority. The study provides a detailed analysis of
current Port operations, including cargo and cruise
activity, Foreign Trade Zone activity, the development
of baseline economic impact models of both cargo and
cruise operations, and the development of a baseline
financial model. We compared and prepared market
projections of both cargo cruise activity with the
existing facilities, land and port equipment to
determine future facilities, land, and equipment
needs. Key recommendations included major land
acquisition to position the Port for future growth in
cargo activity, cruise activity and trade with Cuba,
berth expansion and new facilities development and
crane acquisition.
- Martin Associates evaluated each facility and
capital project in terms of economic impact and
financial performance, and developed a phased
investment schedule. Moffatt & Nichol Engineers
developed five and ten year Port layouts.
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- Estimate of Value of Seargirt Marine Terminal
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- Martin Associates conducted a detailed potential
market analysis of the Seagirt Container Terminal
at the Port of Baltimore, which was then used to
develop the enterprise value of the terminal to be
used in the development of a concession/long term
lease.
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- Houston Terminal Next Study
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- As part of a large consulting team, Martin
Associates is conducting a detailed analysis of
the site selection for the next generation Port of
Houston Authority container terminal. This
study involves an analysis of the total logistics
costs of using various sites between Pelican
Island at Galveston along the Houston Ship Channel
to the Houston Turning Basin. Each
identified site is then evaluated as to cost of
site development including rail and highway
development and access.
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- Port of Lake Charles Strategic Plan
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- Martin Associates developed the strategic plan
for the Port of Lake Charles. A key part of
the study was a detailed analysis of each of the
Port's lines of business, including a financial
analysis. Recommendations were made to
discontinue operating specific lines of business
and develop a private-landlord operation of
specific lines of business that the Port could no
longer operate profitably.
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- Martin Associates developed a detailed analysis
of the feasibility of establishing an inland
logistics center in Pennsylvania. A detailed
model was developed to assess the potential for
logistics park development to serve the
consumption points in Pennsylvania. The
analysis included the development of total
logistics costs to move cargo by trade land into
various potential distribution center locations in
Pennsylvania. Sensitivity analysis was
conducted as to land price, size of vessel (post
Panama Canal Expansion in 2014), use of
transloading to 53 ft. containers, etc.
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- Port of Cleveland Market Study
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- Martin Associates
completed a market study of the potential to
develop a container feeder service between Halifax
and Cleveland.
The study involved a detailed analysis of
the container terminal existing and planned
capacity at ports from
Jacksonville
to
Boston
, as well as a detailed assessment of the capacity
of the railroads and highways serving
Cleveland
markets. Also
included in the study was an analysis of the
competitive cost and transit time of moving
containers into the
Cleveland
area via land bridge over the West Coast ports,
versus the use of all-water service via the ports
of
New York
,
Philadelphia
and
Norfolk
.
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- Development of a Revenue Model & Analysis
of Lease Structures for the Philadelphia Regional
Port Authority
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- Martin
Associates completed a study for the Philadelphia
Regional Port Authority (PRPA) to develop a
Facility Enhancement and Revenue Model. This
analysis required a thorough understanding of the
capital and operating cost structure of each of
the PRPA’s terminals, and furthermore a detailed
assessment of each tenant assigned to the marine
terminals. Each
lease was reviewed, and recommendations were made
as to how to increase revenue to cover both
operating and capital costs.
The impact of the recommended revenue
actions on the competitive position of the Port
were then analyzed with respect to leases at
competing ports.
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- Financial Feasibility of the Development of
the Kapalama Container Terminal
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- Martin Associates
developed a revenue model and lease structure for
the proposed Kapalama Terminal in
Honolulu
. In
developing the hypothetical lease structures both
for the operator(s) of Sand Island and the
potential operator(s) of Kapalama, it was critical
that the resulting lease structures yielded a
revenue stream (after covering the debt service
for Kapalama) that, at the minimum, is equal to
the revenue to Harbors that would be generated
under the existing tariff structure applied to the
cargo throughput that would be realized at the
existing Sand Island Terminal in the absence of
the development of Kapalama.
Furthermore, a key consideration was
the development of a lease structure for the
Kapalama project that would not put the terminal
operator at a competitive disadvantage to other
container terminal operators/ocean carriers
currently operating in
Honolulu
. As part of the Kapalama project, Martin
Associates developed an economic impact model of
the Kapalama Terminal.
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- Review of Tariff Structure for the Port
System of Hawaii
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- Martin
Associates reviewed the tariff structure for the
Hawaii Department of Transportation, Harbors
Division.
The purpose of this study was to review the
revenue and costs associated with each port within
the
Hawaii
state-wide port system, and within each port to
review the revenues and costs associated with the
key users of the terminals within each port.
The majority of the revenue received by
Harbors Division from the state-wide port
operations is from wharfage charges.
No formal lease structures exist in the
Hawaiian Port System, and the level of revenue
generated under the existing tariff structure has
been insufficient to cover operating and capital
costs.
Furthermore, the current pricing structure
in
Hawaii
cannot generate the revenue needed to cover the
future capital projects.
Martin Associates evaluated the possibility
of developing lease structures for several of the
key Port users - Matson Navigation, Horizon Lines,
Young Brothers, and NCL.
Lastly, we evaluated the potential impact
on the Hawaiian economy that could result with a
change in the rate structure for the state-wide
Port system.
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